Recipe for Change
Recipe for Change
War broke out and thousands of women lost their homes and incomes. So we asked: could tradition become a source of income? Recipe for Change is a model that turns displaced Lebanese women's recipes into a source of income. Each dish became intellectual property, licensed to restaurants globally. Women created the product, restaurants brought it to market, and Puck enabled the system, in a new three-way collaboration. Every meal created income for all partners. What began as a response to disruption became a new model where all parntners contributed to and benefited from the outcome.
Awards
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- FP7 McCann Dubai
- Advertising Agency
- FP7 McCann Dubai
- Design Agency
- FP7 McCann Dubai
- Production Company
- Craft Dubai
- No Garlic No Onions
- Très Content
- Client
- Arla Foods
- Brand
- Puck


