Rebrand for ROM, Canada's Largest Museum

The new visual identity of Royal Ontario Museum (ROM) captures the history of our planet. Thirteen million moments in time — bones, butterflies, portraits, sculptures, textiles, art, culture, nature — from the past 4.2 billion years. Each object, each artifact, and each piece of art is like a single stitch along the vast timeline of our collective history. Designed to expand and contract, the system has been adapted for signage, wayfinding and exhibition banners. On their own, each piece reflects a moment in our history. When seen together, it represents the rich tapestry of our stories.