Pubic Service Announcement

Kiehl’s launched an intimate grooming oil designed to care for pubic skin and prevent ingrown hairs. Its campaign featuring women models with visible pubic hair was banned in several conservative U.S. locations for being “offensive.” Instead of retreating, the brand removed models and responded with Pubic Service Announcement : a bold outdoor and social executions built from real pubic hair, reframing intimate care as natural, legitimate skincare.