Project: MEMORY CARD

Project: MEMORY CARD was a campaign to co-create entertainment with communities and celebrities, powered by shared memories of play. The campaign began by inviting players to share their #MemoryOfPlay. With over 26,000 posts, we partnered with YOASOBI to turn these authentic memories into an original anthem titled “PLAYERS,” which inspired a branded entertainment film starring Japan’s top gaming influencers. By uniting diverse audiences and fandoms around a shared love of play, our collaborative journey driven by a chain of inspiration succeeded in creating a memorable cultural moment.