Project Genie

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Project Genie

Project Genie is an AI-driven product that packages a frontier AI model into an accessible consumer experience. The product leverages several different models of AI: Genie 3 powers world generation, Nano Banana Pro enables "World-Sketching" inputs, and Gemini 2.5 Flash helps optimize user prompts. The UX employs a split navigation system for “Character” and “Environment” prompts, alongside an input image feature to allow users to upload their own images. By integrating these models into a unified UI, Project Genie provides an end-to-end creative workflow for world generation.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Google
  • Advertising Agency
    • Google Creative Team
  • Design Agency
    • Google Creative Team
  • Production Company
    • Google Creative Team
  • Client
    • Google
    • Google DeepMind
  • Brand
    • Google