Once Upon A Future

The UN Foundation needed to ignite global attention and youth engagement for the Summit of the Future during the 79th UN General Assembly. We launched “Once Upon a Future,” an integrated campaign that redefined how the UN engages young people. We launched an innovative 30-minute live-streamed broadcast designed to educate youth on the Summit. It tapped global creators who specialized in beauty to current events satire to Gen Z-coded internet language to leverage their unique POVs to craft bespoke content that broke down complex geopolitical, social and economic topics into “edutainment.”