Non-Fungible Animals

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Non-Fungible Animals

In 2021, WWF turned the hype around NFTs into help, by using them to protect something that is equally unique and irreplaceable: endangered species. In collaboration with international artists, NFTs became NFAs: Non-Fungible Animals. The collection of ten unique digital artworks was designed to help the fight to save ten endangered species. All NFAs were limited to the exact number of animals left in the world. Non-Fungible Animals established a whole new fundraising system, turning limited artworks into unlimited donations.


D&AD pencils

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits


What did the judges have to say?

D&AD Jury

Support of endangered animals through the latest technology with assurance the financing will "keep on coming”.

  • Gosia Rzymska-Rakowska

  • Head of eCommerce

  • SEA, Publicis Groupe

Beautifully implemented, using the latest tools.

  • Małgorzata Miaskiewicz

  • Head of eCommerce Design

  • Molecular BBDO