Move United - Redefining Disability

Disabled Sports USA, the nation’s leading adaptive sports organisation, wanted to shatter stereotypes and redefine how society views disability. But its current brand didn’t match this ambition. To help Move United reach this goal, Superunion gave the organisation a new name, Move United, and created a flexible new visual identity based on a patchwork design and a custom typeface. With the new brand in place, Move United had what it needed to continue on its mission. Since the rebrand, Move United has more than doubled its audience and several groups have approached the organisation about working together.