Mountain Hardwear

Founded by a small group of industry iconoclasts in 1993, Mountain Hardwear gained credibility and praise from outdoor enthusiasts and athletes everywhere. On the heels of new internal alignment, a reenergized product strategy, and a desire to connect with a broader audience across more outdoor verticals, Mountain Hardwear was ready to refresh its brand positioning and modernize its identity. Marrying an adventurous spirit and thoughtful craftsmanship of outdoor equipment, we anchored the brand in the tension between Wild and Wise.