Mommyphone

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Mommyphone

We turned a baby monitor into the Mommyphone— a device with a button connecting parents directly to the “Gallia & You” careline — a free, 24/7 support service for new parents. This unexpected yet meaningful transformation adds an emotional layer to a functional device, highlighting the brand’s deep understanding of modern parenthood. By listening not just to babies, but to those caring for them, Laboratoire Gallia breaks the silence around postpartum struggles and reaffirms its role as a true ally.


Awards


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Details

Credits

  • Entrant Company
    • BETC Paris
  • Brand
    • Laboratoire Gallia
  • Advertising Agency
    • BETC Paris
  • Design Agency
    • Make it Tangible
  • Production Company
    • Poster
    • Soldats
  • Client
    • Laboratoire Gallia