Miracle

RC Cola wanted to promote RC Mega, a variant that serves up to four persons. Its refreshing taste and serving size make it a bang for your buck. For a cola brand to provide those product benefits at such an affordable price seemed like a miracle. So RC took inspiration from pop culture and referenced the 1980s Filipino film classic 'Himala' (Miracle). RC Cola meticulously recreated scenes from the critically acclaimed film--from the acting, costume, set, color grading, and even the film's grain.