Lost in Time

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Lost in Time

Presenting Lost in Time, a one-of-a-kind unique set of artworks created by those suffering from Alzheimer’s. A proven test to catch early onset Alzheimer’s, the Clock Drawing Test, will benefit all those who suffer from the disease if caught earlier. On World Alzheimer’s Day a display of the collection was launched in the Shanghai metro. Over 17 million people walked through the station over the course of 40 days. The clock faces were also made into watches. On World Health Day, we held an online auction that marks the charity’s first-ever auction.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Dentsu Creative China
  • Advertising Agency
    • Dentsu Creative China
    • STDecaux
  • Design Agency
    • Dentsu Creative China
  • Client
    • Jian Ai Elderly Charity Center