Lloyds

Not content to rest on the laurels of the company’s near 330-year heritage, Lloyds’ ambition was to harness the full banking group’s product offering in service of what matters to customers and businesses. This required a radical rethink of the whole Lloyds experience, transforming Lloyds into a digital-first, future-fit brand. We developed a design philosophy for the brand - ‘The Cancara Philosophy’ (in tribute to the name of the original Lloyds horse) to ensure every element of the brand experience is distinctly Lloyds; from logo, type, colour and photography, to products and services.