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Laut Gegen Nazis: §hoplefting – Turning Nazi Merch Against Itself

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Laut Gegen Nazis: §hoplefting – Turning Nazi Merch Against Itself

Far-right extremism is rising, with Nazi-coded fashion becoming a key funding source. Exploiting legal loopholes, extremists continue to wear and sell this merch until now. Together with Laut gegen Nazis, we secured trademarks for these codes. But since trademarks must be actively used, we went further: we took over Druck18, Europe’s largest Nazi online shop, and turned it into an anti-Nazi platform. Our designs reclaim and subvert the codes, blocking their use. A lawsuit by the former operators failed, strengthening our legal standing. Every purchase now funds the fight against the far right.


Awards

  • D&AD WOOD pencil
  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Jung von Matt Hamburg
  • Brand
    • Laut gegen Nazis
  • Advertising Agency
    • Jung von Matt Hamburg
  • Design Agency
    • Jung von Matt Hamburg
  • Production Company
    • 908video
    • Fridge Audio
  • Client
    • Laut gegen Nazis

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