Laut Gegen Nazis: §hoplefting – Turning Nazi Merch Against Itself
Laut Gegen Nazis: §hoplefting – Turning Nazi Merch Against Itself
Far-right extremism is rising, with Nazi-coded fashion becoming a key funding source. Exploiting legal loopholes, extremists continue to wear and sell this merch until now. Together with Laut gegen Nazis, we secured trademarks for these codes. But since trademarks must be actively used, we went further: we took over Druck18, Europe’s largest Nazi online shop, and turned it into an anti-Nazi platform. Our designs reclaim and subvert the codes, blocking their use. A lawsuit by the former operators failed, strengthening our legal standing. Every purchase now funds the fight against the far right.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Production Company
- 908video
- Fridge Audio
- Entrant Company
- Advertising Agency
- Design Agency
- Client
- Laut gegen Nazis
- Brand
- Laut gegen Nazis

