Johnnie Walker Blue Label Ultra

Five years ago, we set out to break the pattern of our industry where luxury products meant heavy packaging. We aimed to create beautiful, lightweight glass in pursuit of reducing carbon. Lighter glass means less energy required to melt it. In general, independent studies show that, all else equal, for every gramme of glass reduced that means over half a gramme less carbon emissions in production. Ultra is the world’s lightest 70cl glass Whisky bottle. This new knowledge has been granted a patent which we have released to the world for others to benefit from our discoveries.