It's a GIF

The idea was executed and produced in a simple way. Never before had an insight been told in such an original way using a single static shot. We created our own visual and narrative code, adaptable to multiple formats, and most importantly, we connected with the audience from the very first second. Through humor, we developed a format with its own distinctive code and tone. The scripts were carefully crafted to create a structure and rhythm that interact with each character’s looping movement, a creative device that allowed the voice-over to develop a unique identity in every story.