Identity for Porto

Porto needed a visual identity that could simplify communication with its people and define a clear hierarchy. In a bid to represent Porto as a city for everyone, White Studio developed an open and evolving identity based on the city's traditional blue tilework. They designed over 70 grid-based geometric icons that can be endlessly combined to create a visual network that represents the city's unending complexity. With an identity that isn't fixed or closed, each icon can live individually or within an elaborate pattern. The shared treatment is not meant to be complete. The versatility of the system allows the identity to mature along with the city of Porto.