Beauforts Musical Scale

Fosnavaag Cultural Centre is a newly built concert hall on Norway's weatherly west coast. Funded by local people and industry, the venue represents the community. Heydays formed a dynamic brand platform that brought their history into the music, and the music into their history. Based on the Beaufort scale, the dynamic brand identity consists of ten logos, and reflects the contrasts and nuances in the music and the dramatic location. While being musical, the adaptable identity honours a long historical tie to the sea, making an engaging identity for inhabitants and their visitors.