How Exposed Am I?

Over 4.3 million New Zealand account details are exposed to scammers, yet most of us don’t feel vulnerable because the stakes don’t feel personal. HOW EXPOSED AM I? changed that. An unsettling launch film drove audiences to a bespoke tool that analyses your digital footprint against 73 billion leaked data points, plus live government and geolocated data, revealing what scammers could access. The campaign reached over 15 million people, drove 156,209 minutes of tool use, saw 75% of users take cyber security actions, and is now used in universities and across 100+ countries.