Hey Jude

Using a performance of “Hey Jude” by The Beatles, adidas takes viewers on a journey through 58 years of tournament losses and heartbreak, including somber cameos from players of England teams of the past: Frank Lampard and David Beckham. Period scenes are eventually replaced by the present day, and Jude Bellingham arrives on the scene to “take a sad song, and make it better”. As the film previews the goals that Jude will score during the tournament, the film imagines all of England erupting in cheers of hope, singing joyful choruses of “Hey Jude” in stadiums, neighborhoods, and pubs.