EQL BAND
EQL BAND
Unequal Health Data: Studies show green light technology in smartwatches is less accurate for people with darker skin tones. By 2025, nearly 50% of clinical trials will rely on smartwatch data, impacting treatment choices. Inaccurate data integration poses a challenge. Today’s data shapes tomorrow’s treatments. If green light technology is failing to provide accurate results, people of color are being left behind, and lives will be lost. EQL BAND is the world’s first smartwatch band that uses sound smart technology to accurately hear all heartbeats equally, regardless of skin tone.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- EQL BAND
- Advertising Agency
- Design Agency
- Production Company
- Studio RX, An IPG Health Company
- Client

