Airquity
Airquity
Airquity raises attention and awareness about the racial bias that exits in traditional peripheral pulse oximeter. They have a disparity that means they overestimate between 6 to 11% higher oxygen levels than the actual oxygen level, in people with dark skin. Airquity addresses this inequity but taking diagnostic readings from inside the ear canal, where all skin looks the same.
D&AD pencils
Details
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Credits
- Entrant Company
- Havas Lynx
- EarSwitch
- Advertising Agency
- Production Company
- Client
- EarSwitch
