Enfant Bleu — The Hidden Story

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Enfant Bleu — The Hidden Story

Enfant Bleu addresses parents about the dangers of sharenting, revealing that 50% of child pornography originates from parents' posts on public social networks. Through the "Hidden Story" campaign, a children's book subtly educates parents about the risks of sharing photos. While reading a innocent story about cuddly toys, parents discover a hidden narrative exposing cyber predators targeting their children's images. The book prompts parents to secure their social media profiles by visiting the association's website for protective guidance.


D&AD pencils


Details

Credits

  • Entrant Company
    • Havas Play
  • Advertising Agency
    • Havas Play
  • Production Company
    • Havas Edition
  • Client
    • Association L'Enfant Bleu