Don't ever leave me

In 2021, Greece saw a disturbing rise in domestic violence and femicides. Many of these murders were falsely put down to intense feelings of love. Lacta, a chocolate brand that for years has been telling love stories, produced a short film that shows what love is not. Don't Ever Leave Me starts as a clichéd love story under the Greek summer sun. Soon, however, the story takes a darker turn, and viewers experience the manipulative ways women are being trapped in toxic relationships. The film shook the nation and became the number one trending video on YouTube, with all TV channels airing it for free.