De-Extinction

Taking inspiration from movements and protests across the world we landed on a unique way to communicate our message that feels as true to de-extinction's mission as it does to the cultural moment. We brought back the dinosaurs to warn society about the risks we face. Complementing their vibrancy and expression with a color palette and typeface that reflect the urgency of the challenge. The name – also created by us – aptly captures this ethos and call to action.