Sebastian was born in Monterrey, Mexico with an affinity for architecture and design thanks to the influence of his father – a prominent architect.
After much thought, he decided to study Graphic Design at UDEM because it was the most noble branch of design, one that would permit him to reach out to other disciplines with ease.
After graduating, he worked at an advertising agency in Monterrey for a year. There, he met his Founding Partner Mike Herrera, who is now Creative Director at Anagrama. In 2008, he started to work as a freelancer, and than decided to start his own design studio together with his two associates Gustavo Muñoz and Mike Herrera.
In the beginning, Anagrama's three partners worked out of a tiny bedroom in Gustavo's house. Now Anagrama has offices in both Monterrey and Mexico City and comprises a team of more than 30 people, including architects, designers, programmers and software engineers.