Latest works :
PANTENE "#PrideHair" https://www.youtube.com/watch?v=TimxJ0ALcfs
WILDAID "Hankograph" https://noivory.jp/english/
Masanori Tagaya, VP, Executive Creative Director at GREY Tokyo since July 2019, started his career as a copywriter in 1998. After developing experiences mainly in graphic advertising and radio commercials at a creative production company, he joined Grey in 2002 as a copywriter / TVC planner and promoted to Creative Director in 2012. He has expanded his expertise in TV commercials, promotion & activation and digital and developed countless brand communications for the clients, including Febreze, LenorHappiness and Pringles. His “Let’s Wash with Febreze. I wish I could wash” campaign initiating from Japan made a global success. He also has been committed to winning new businesses such as Coca-Cola Japan, Amazon, Philip Morris, WILDAID and Tiger Corporation.
Speaking of his characteristics and backgrounds, he devoted himself to music and theater during his school days & he is a “self-proclaimed” crab sommelier.
Maximizing his extensive experience, he is currently undertaking the task of further improving the creative excellency of the company.
He is also a member of the Tokyo Copywriters Club. D&AD2021 Jury.
He has won multiple awards both domestic and international such as the likes of TCC (Tokyo Copywriters Club) Best Newcomer Award, JAAA (Japan Advertising Agencies Association) Creator of the Year Award Medalist, ACC (All Japan Confederation of Creativity) Tokyo Creativity Gold Award, Transit Advertising Awards Grand Award in Planning category, Beneficial Advertisements for Consumers Contest Gold Award, DentsuAdvertising Award Grand Award, Nikkei Advertising Awards Best Award,
D&AD2020 Yellow Pencil, The One Show2020 GOLD, Cannes Lions, Clio, New York Festivals, London International Awards, Spikes Asia, ADFEST, AD STARS and more.