Direction Jury

Recognises exceptional direction, for commercial design and advertising projects, where the craft brings a creative idea to life.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

You can enter your work in the following subcategories.

3401 - Film
Direction for film advertising. Includes work created for online and offline use, including social channels, cinema, TV, VOD, exhibitions, events, immersive experiences etc.
3402 - Scripted Entertainment
Direction for branded or brand-funded entertainment that's scripted. Includes films, music videos, games, competitions, live performances etc.
3403 - Non-Scripted Entertainment
Direction for branded or brand-funded entertainment that's non-scripted. Includes documentaries, music videos, games, competitions, live performances etc.
3404 - Promotions
Direction for programme promotions, idents and sponsorship bumpers.
3405 - Sequences
Direction for title and credit sequences. Includes animated sequences.
3406 - User Generated Content
Direction that incorporates user-generated content into the finished product. Includes found footage, content submitted for competitions, content created and shared by consumers etc.
3407 - Low Budget
For work considered low budget based on industry standards. You will need to state the production budget and justify your reasons for entering here. Includes pro bono work for charities.