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Direction Jury

  • D&AD Awards 2021

Recognises exceptional direction, for commercial design and advertising projects, where the craft brings a creative idea to life.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 3401 - Film

    Direction for film advertising. Includes work created for online and offline use, including social channels, cinema, TV, VOD, exhibitions, events, immersive experiences etc.
  • 3402 - Scripted Entertainment

    Direction for branded or brand-funded entertainment that's scripted. Includes films, music videos, games, competitions, live performances etc.
  • 3403 - Non-Scripted Entertainment

    Direction for branded or brand-funded entertainment that's non-scripted. Includes documentaries, music videos, games, competitions, live performances etc.
  • 3404 - Promotions

    Direction for programme promotions, idents and sponsorship bumpers.
  • 3405 - Sequences

    Direction for title and credit sequences. Includes animated sequences.
  • 3406 - User Generated Content

    Direction that incorporates user-generated content into the finished product. Includes found footage, content submitted for competitions, content created and shared by consumers etc.
  • 3407 - Low Budget

    For work considered low budget based on industry standards. You will need to state the production budget and justify your reasons for entering here. Includes pro bono work for charities.

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