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Media Jury

  • D&AD Awards 2021

Strategies and ideas that use a specific medium or media property as a creative tool.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 1601 - Integrated

    Media-first ideas that are executed cohesively across multiple media platforms e.g. online, on TV, radio, out-of-home, etc.
  • 1602 - Social

    Media-first ideas designed for social platforms. Includes paid-for, owned and earned media ideas that exploit the social and community aspects of digital networks and user-generated content.
  • 1603 - Mobile

    Media-first ideas that use mobile technology. Includes augmented reality, location-specific technology, apps, etc.
  • 1604 - Direct

    Media-first ideas that use mail, email, telephone marketing or other methods that enable direct communication with the customer.
  • 1605 - Press & Outdoor

    Media-first ideas hosted in the press, such as advertorials, adverts or inserts; and out-of-home advertising on existing, free format, or interactive poster sites, for example.
  • 1606 - Radio & Audio

    Media-first ideas created for use on audio platforms such as radio, podcast channels and streaming services. Includes live broadcast, online or on-demand content.
  • 1607 - Film

    Media-first ideas designed for film. Advertising placements include online platforms such as social media and VOD, TV, cinemas and other screens.
  • 1608 - Entertainment

    Media-first ideas created for entertainment. Includes gaming platforms, apps, video sharing channels, music videos etc.
  • 1609 - Events & Stunts

    Media-first ideas in the form of virtual and physical events or stunts. Includes exhibitions, installations, festivals, product launches, sports tournaments, art performances and concerts, either pre-existing or specially created.
  • 1610 - Retail

    Campaigns centred around e-commerce, in-store marketing such as digital signage and point-of-sale, pop-up shops, online retail sites and processes.
  • 1611 - Interaction

    Media-first ideas that encourage and enable users to interact or respond to a brand’s other activities. Includes dual screening apps, audio or visual recognition, interactive kiosks, use of new realities (AR, VR, MR, AV).
  • 1612 - Collaboration

    Media-first ideas that rely on the creative use of sponsor placement, where the collaboration between sponsor and project is key to the campaign’s success.
  • 1613 - Use of Micro-Talent & Influencers

    Media activity that uses micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.
  • 1614 - Use of Talent & Influencers

    Media activity that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

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