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Design Transformation Jury

  • D&AD Awards 2021

Work that's transforming business by design. Judges will be focusing on creative outputs and how they have resulted in tangible business change. Work must go beyond the conceptual.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 2201 - Digital

    Design transformation where digital and technology are at the core of the solution. The judges will be looking for tangible creative outputs that have transformed businesses by resulting in operational efficiencies, improved customer/employee experiences and revenue growth, for example.
  • 2202 - Operational

    Design transformation where design thinking is applied to operational challenges. For example designing new training systems, reimagining recruitment and internal communications, or unifying departments and businesses with one identity system. The judges will be looking for tangible creative outputs that have transformed businesses by resulting in operational efficiencies, improved customer/employee experiences and revenue growth, for example.
  • 2203 - Spatial

    Design transformation driven by changes to a physical environment. Includes offices, workplaces, public institutions and spaces, travel networks, retail spaces, installations, exhibitions etc. The judges will be looking for tangible creative outputs that have transformed how staff, customers and the public interact or use the space, and how this has driven brand awareness and/or revenue growth, for example.

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