Awards

The benchmark for creative bravery

For over 60 years, the D&AD Awards have set the standard for work that moves culture and challenges the creative industries to do better.

Judged by the best, a Pencil is a recognition, a career shifter, and a green-eyed provoking inspiration.

Whether you’re in-house, agency-side, or solo creator, it is proof you’ve made something that matters.

Awards

The difference

Not for profit

Enter and support future generations. All our surplus is reinvested into education and development programmes such as Shift and New Blood.

Reassuringly difficult

We famously set the bar high, so that your award means something. We’re not mean, just unerringly focused on driving excellence.

Globally recognised

Entered by almost 90 countries, a win marks your position on the global stage.

Career defining

A Pencil earns you lasting respect from employers and your peers. It can help swing an interview, a pitch, and even the odd invite.

Creative connecting

Winners join the trusted D&AD community for support and advice, and to make work that pushes our craft forwards.

Not for profit

Enter and support future generations. All our surplus is reinvested into education and development programmes such as Shift and New Blood.

Reassuringly difficult

We famously set the bar high, so that your award means something. We’re not mean, just unerringly focused on driving excellence.

Globally recognised

Entered by almost 90 countries, a win marks your position on the global stage.

Career defining

A Pencil earns you lasting respect from employers and your peers. It can help swing an interview, a pitch, and even the odd invite.

Creative connecting

Winners join the trusted D&AD community for support and advice, and to make work that pushes our craft forwards.

Not for profit

Enter and support future generations. All our surplus is reinvested into education and development programmes such as Shift and New Blood.

Reassuringly difficult

We famously set the bar high, so that your award means something. We’re not mean, just unerringly focused on driving excellence.

Globally recognised

Entered by almost 90 countries, a win marks your position on the global stage.

Career defining

A Pencil earns you lasting respect from employers and your peers. It can help swing an interview, a pitch, and even the odd invite.

Creative connecting

Winners join the trusted D&AD community for support and advice, and to make work that pushes our craft forwards.

Aisha Madu
Animation Jury 2025
Andre Toledo
Chief Creative Officer
DAVID
Direct Jury 2025
Evi O
Book Design Jury 2025
Jason Little
Executive Creative Director
JKR
Brand Identity Refresh Jury 2025
Selma Nicholls
Casting Director
Looks Like Me
Casting Jury 2025 President
Ben Coulson
Chief Creative Officer
Dentsu
Commerce Jury 2025 President
Karl Haddad
Head of Global Creative Lab
TikTok
Creator Content Jury 2025 President