• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Gaming Jury

  • D&AD Awards 2021

Recognises exceptional brand messaging delivered through structured digital interactions, usually for play. Includes e-sports, mobile and online games, as well as a gamified experiences for commercial purposes.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 5101 - Branded Game Design

    Design and gameplay experiences that are successfully across all creative and technical fields; creating user-friendly, innovative and fluid gameplay that successfully conveys a brand message.
  • 5102 - Brand Integration

    Integration of a brand within the game or narrative. Includes banners, brand tie-ups, takeovers, hacks, in-game billboards, gamification components, product placements, selective ads, incentivised ads, native ads, reward-based videos and the use of ad gating.
  • 5103 - Brand Partnership

    Partnerships between brands and games, streamers, teams or individuals that engage with gamers and boost sales. Includes sponsorship deals, product endorsements, creation of gaming merchandise, pre/mid/post roll video and host-read ads. Unofficial partnerships are also eligible.
  • 5104 - User Participation

    Branded games where the success of the idea relies on coordinated user participation or user generated content. For example, building teams, playing with other users, entering competitions.
  • 5105 - E-Commerce

    Games that successfully drive in-app purchases or create native e-commerce opportunities to convert gamers into paying customers. Includes all gamified e-commerce experiences.
  • 5106 - Entertainment

    Branded or brand-funded entertainment hosted on apps and gaming platforms, or gamified for use on other platforms. For example virtual concerts, festivals, performances, movies, racing, activities, story-driven games, puzzles etc.
  • 5107 - Experiential

    Interaction between brands and consumers via gamified experience-led activations. For example competitions, training, inductions, product sampling, workshops etc.
  • 5108 - Educational

    Branded or brand-funded gaming experiences that have been explicitly designed to have an educational purpose, or which have incidental or secondary educational value.
  • 5109 - New Realities & Emerging Media

    Immersive gaming experiences where AR, VR, MR, AV or emerging media play a key role in bringing the idea to life. For cutting-edge work that's changing how brands use gaming to interact with consumers.
  • 5110 - Use of Data

    Gaming experiences that are brought to life through the use of data. Includes geolocation, personal data etc.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again