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Entertainment Jury

  • D&AD Awards 2021

Branded and brand-funded entertainment that people feel compelled to watch, seek out and share. Includes film, audio, immersive experiences and apps.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 5001 - Integrated

    Fully integrated campaigns consisting of branded and brand-funded entertainment successfully executed across multiple platforms e.g. online, press, TV and radio.
  • 5002 - Scripted Short Form

    Scripted branded and brand-funded entertainment under 3 minutes long. Includes viral films, game-inspired films, interactive films etc.
  • 5003 - Scripted Long Form

    Scripted branded and brand-funded entertainment over 3 minutes long. Includes viral films, game-inspired films, interactive films etc.
  • 5004 - Non-Scripted Short Form

    Non-scripted branded and brand-funded entertainment under 3 minutes long. Includes reality/docu-reality shows, variety contests, game shows, awards, documentaries etc.
  • 5005 - Non-Scripted Long Form

    Non-scripted branded and brand-funded entertainment over 3 minutes long. Includes reality/docu-reality shows, variety contests, gameshows, awards, documentaries etc.
  • 5006 - Experiential

    Branded and brand-funded entertainment that is experiential and immersive. Includes live and virtual shows, events, concerts, festivals, multi-sensory experiences, 4D films, use of new realitites (VR, AR, MR, AV) and AI.
  • 5007 - Audio

    Audio and musical content that integrates the brand into the script or composition. Includes live broadcasts and podcasts.
  • 5008 - Apps

    Branded and brand-funded entertainment designed for mobile applications. Includes apps, integration of new app features and content designed to work with an app's algorithm or functionality.
  • 5009 - User Participation

    Branded or brand-funded entertainment that invites customer or user submissions, or interacts with users in a secondary way e.g. via second screen.
  • 5010 - Use of Micro-Talent & Influencers

    Entertainment that uses micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.
  • 5011 - Use of Talent & Influencers

    Entertainment that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.
  • 5012 - Low Budget

    For work considered low budget based on industry standards. You will need to state your budget and justify your reasons for entering here. Includes pro bono work for charities.

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