PR Jury

Strategies and ideas that use PR methods as creative tools. Judges will be looking for innovative and creative ‘PR first’ ideas that have shaped the creative execution and achieved success.

Sub-categories include:

1501 - Next Creative
1502 - Low Budget
1503 - Creative B2B Campaign
1504 - Creative B2C Campaign
1505 - In-Market Campaign
1506 - Multi-Market Campaign
1507 - Creative Use of Media
1508 - Use of Events and Stunts
1509 - Use of Digital & Social Media
1510 - Use of Media Relations
1511 - Public Affairs Campaign
1512 - Integrated Campaign
1513 - Reactive Response
1514 - Product Launch
1515 - Use of Talent and Influencers