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Total — £ (ex. VAT)

Writing for Advertising Jury

  • D&AD Awards 2021

Writing that is integral to a piece of marketing communication.


You can enter your work in the following subcategories.

  • 4201 - Integrated

    Writing as part of campaigns where a central idea connects across a variety of media e.g. online, in print, mobile, ambient.
  • 4202 - Digital

    Writing within advertising on digital platforms including websites, microsites, social, blogs, apps etc.
  • 4203 - Film

    Scripts for, and visible copy within, TV, VOD, social and cinema ads; long form film content; online branded films; programme promotions; idents and sponsorship bumpers.
  • 4204 - Direct

    Writing as part of marketing communications deigned to elicit a direct response from the user.
  • 4205 - Press

    Writing within press including press ads, inserts, wraps and branded editorial.
  • 4206 - Outdoor

    Writing for outdoor use including print and digital posters, special builds and digital sites.
  • 4207 - Radio & Audio

    Writing as part of radio and audio advertising. Includes writing and scripting for podcasts that integrate brands into the narrative.
  • 4208 - Entertainment

    Writing for branded or brand-funded entertainment. Includes shows, series, documentaries, feature films, apps.

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