Global Executive Creative Director
Landor and Fitch
D&AD Course Leader
Creating impactful brand identities
Overview
With over 15 years of industry experience, Chris Moody knows a thing or two about the importance of brand identities, financially and otherwise
In this one-day Masterclass, he will dispel the “smoke and mirrors” and take you through a process of brand analysis, data and insights to show how to effectively build your brand.
Course Leaders
Global Executive Creative Director
Landor and Fitch
D&AD Course Leader
Who it's for
- Chief marketing or brand officers of small to medium size organisations
- Smaller organisations at funding stage looking to grow fast
- Marketing and communications directors and managers looking to pivot their brand
- Senior designers looking to make the move ‘in house’ for the first time
- Brand strategists looking to stretch their skills
- Anyone wanting to build impactful brand identities
- In-house creatives within creative or non-creative organisations
By the end of the course you will
- Learn how to break down an identity into its core components and focus on the things that will work hardest for you to accelerate your brand
- Explore a series of reusable models and templates that will help you make your brand strategy a reality through your identity plan
- Break down a series of case studies to work out where they have both succeeded and failed
- Look into how you can use elements of the brand building playbook to better explain and demystify the identity design process to senior stakeholders and C-suite
Need to train your team?
Select any of our courses to run for your team. Get in touch to find out more.