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Creating impactful brand identities

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Creating impactful brand identities

Level

Beginner, Intermediate

Sessions

1

Duration

8 hours

Class size

12

Available for teams?

Yes

Overview

With over 15 years of industry experience, Chris Moody knows a thing or two about the importance of brand identities, financially and otherwise

In this one-day Masterclass, he will dispel the “smoke and mirrors” and take you through a process of brand analysis, data and insights to show how to effectively build your brand.

Course Leaders

Global Executive Creative Director

Landor and Fitch

D&AD Course Leader

Who it's for

  • Chief marketing or brand officers of small to medium size organisations  
  • Smaller organisations at funding stage looking to grow fast
  • Marketing and communications directors and managers looking to pivot their brand
  • Senior designers looking to make the move ‘in house’ for the first time
  • Brand strategists looking to stretch their skills 
  • Anyone wanting to build impactful brand identities
  • In-house creatives within creative or non-creative organisations

By the end of the course you will

  • Learn how to break down an identity into its core components and focus on the things that will work hardest for you to accelerate your brand
  • Explore a series of reusable models and templates that will help you make your brand strategy a reality through your identity plan 
  • Break down a series of case studies to work out where they have both succeeded and failed
  • Look into how you can use elements of the brand building playbook to better explain and demystify the identity design process to senior stakeholders and C-suite

Need to train your team?

Select any of our courses to run for your team. Get in touch to find out more.

Upcoming dates

20 March 2026

9:30–17:00 GMT

In-person

Shoreditch, London

1

Testimonials

'Wonderful brain work-out guided by a masterful figure within the design industry'

Swordfish Advertising

Designer

'Enjoyable, challenging and the concepts of breaking down branding into concise processes will assist me for all future branding projects'

TAKEOFF Studios

Lead Creative

'An honest, insightful, and educational look at brand identity'

EMBL

Graphic Designer

20 March 2026

9:30–17:00 GMT

In-person

Shoreditch, London

1