Creative Strategist
The Mill
D&AD Course Leader
Creating solutions with emerging technology
Overview
Learn how you and your team can harness new technologies to make your campaigns shine
Take your team through the tech of today - from AR, VR, mixed reality, the metaverse and more - and demystify the creative potential of each. This 3-hour Masterclass, led by Min-Wei Lee, will teach your team how to creative tech-driven experiences in the right way that engage your brand or client’s audience.
Course Leaders
Creative Strategist
The Mill
D&AD Course Leader
Who it's for
- Teams of junior to midweight designers, advertising/brand creatives, strategists & producers interested in creating tech-forward creative work who are keen to gain a deeper understanding of creative tech for advertising/marketing
By the end of the work shop you will
- Understand how creative technology can create richer storytelling experiences for an audience
- Understand core experience design principles
- Gain a broad understanding of the current emerging and creative tech landscape
- Learn how to identify the creative potential of different technologies
- Learn how to evaluate the relevance of different technologies in relation to solving specific creative challenges
Ready to get your team started?
Our team training courses can be customised to suit the needs of your business. Get in touch to discuss tailoring for location, class size, learning aims and more.