AI for Creativity: Amplify your creative practice

For Creative Directors, ECDs, Heads of Brand / Design / Creative, Strategists and senior creatives - agency, in‑house or independent.

This course is right for you if you:

• Want to stay sharp and know how to use these tools without losing what makes your work yours
• Want to move beyond sporadic experimentation and build a coherent, intentional way of working with AI
• Lead teams or work with clients, and need a clear, confident position on AI
• Care about incorporating AI in your practice responsibly and want a grounded, practitioner-led view
• Believe the creative bar should go up, not down. You are not willing to trade craft for convenience, and you want to use AI in a way that raises the standard of your work

• Adopt a Human‑First mindset
  Understand how AI is reshaping creative work, know how to articulate your human advantage with clarity, and be clear on where AI's strengths end and yours begin
• Know how to use AI as a collaborator
  Have a working knowledge of five roles AI can play across a creative workflow - and the confidence to deploy each one intentionally, from brief to delivery, without losing your creative authority
• Design your own AI‑augmented workflow
  Map your existing process, identify where AI earns its place, and build and test a workflow that fits how you actually work
• Have written your personal AI Playbook
  Your stance, your standards, and your guardrails — in your own words, ready to use from Monday
• Be able to articulate a clear and confident AI position
  Know how to communicate to your team, clients, and stakeholders why you use AI, where it fits in your process, what excellence looks like for you, and the ethical lines you won't cross