Examples of AI-powered creativity in advertising
How far can AI and machine learning go in the creative advertising process? Machine learning has already changed songwriting, and software can now replicate an elaborate painting in a matter of minutes. Don't forget new technology has already claimed victory on the chessboard. AI and creativity feel like one of the last frontiers of exploration for the human condition, where intuition and emotion account for immeasurable variables and outcomes.
Investigating the much-talked Lexus ES advert goes full circle, as the luxury carmaker wanted to test the use of AI in advertising and especially in the creative process of a TV ad. Inspired by the intuitive interplay at the heart of the human and machine, Lexus brought together The &Partnership, IBM Watson, MindX and Visual Voice to experiment on a TV ad that harnesses the power of AI. By feeding the "machine" 15 years of award-winning campaigns, the production team received a script written in its entirety by AI. What happened next is one of the most exciting applications of artificial intelligence in marketing and advertising to date, and you can learn all about it in the video here.
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