You're formally invited to mourn the death of the audience attention span.

Anyone can catch attention, a drum kit in a library will do that.
For brand experience marketers, the challenge is earning and keeping it.

Hosted by leading brand experience agency Cheerful Twentyfirst together with D&AD, this is not a talk or a panel. ATTENTION: Dead or Alive? is a live, immersive session where the audience joins the conversation. Together we'll take a hard look at a growing challenge across live experiences: rooms that look full, but feel disconnected.

You’ll learn what holds attention at a live event, what quietly loses it, and why even the most carefully planned experiences can fall flat. From subtle shifts in energy to critical breaking points, we’ll explore where audiences are today, the silver bullets for event engagement and most importantly, why creativity is the antidote to it all.

Speakers:
Georgina Burrows, Global Strategy Director, Cheerful Twentyfirst
Pete Starling, Experiential Creative Director, Cheerful Twentyfirst

Built for leading marketeers and creatives working in live events.

D&AD x Cheerful Twentyfirst: Attention: Dead or Alive?

The Talk

You're formally invited to mourn the death of the audience attention span.

Dead or Alive

Dead or Alive

Dead or Alive