D&AD x Cheerful Twentyfirst: Attention: Dead or Alive?

Promo banner for event with stylised grey gothic text reading “Dead or Alive,” D&AD hexagonal logo and “Cheerful Twentyfirst” circular logo on a cream background. Below, subtitle “Attention: Dead or Alive?” and date Tuesday 21 April 2026. Right, a black-a

This event is now over, but your next burst of inspiration is already in the calendar. Sign up for upcoming events here.

Location

SHiFT Midtown


Date

21 April 2026


Time

17:00 - 19:00


The Talk

You're formally invited to mourn the death of the audience attention span.

Anyone can catch attention, a drum kit in a library will do that.
For brand experience marketers, the challenge is earning and keeping it.