Print is Alive — with HP Industrial Graphics | D&AD Festival 2026

What does Pencil-winning packaging really take?

Join Diageo’s Global Head of Design, Jeremy Lindley – fresh from the D&AD Packaging Jury – as he unpacks the ideas, craft and collaboration behind today’s most awarded work, before joining HP for a deep dive into their Pencil-winning Smirnoff campaign, “Every One the Same, Every One Different”, where personalization celebrated diversity by transforming a design system into millions of unique expressions of identity.

Jeremy Lindley - Global Head of Design at Diageo

How do you design for millions, but speak to one?

Join Bulletproof and HP as they explore the rise of personalisation at scale, unpacking Toblerone’s “That’s So You” campaign, which transformed packaging into 180,000 unique reflections of the personality quirks that make us, us. A sharp, insight-led session revealing how creativity now connects one-to-one, and why print is leading the way.

Beth Drummond - Creative Director at Bulletproof