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Print is Alive — with HP Industrial Graphics | D&AD Festival 2026

Events

HP Print is Alive on a grey background

Tickets

This event is now over, but your next burst of inspiration is already in the calendar. Sign up for upcoming events here.

20 May 2026

Free for Festival ticket holders

Southbank Centre, London

Event factsheet

This event is now over, but your next burst of inspiration is already in the calendar. Sign up for upcoming events here.

Date

20 May 2026

Price

Free for all Festival ticket holders

Location

Queen Elizabeth Foyer, Southbank Centre, London, SE1 8XX

The Talk

Packaging – and every printed surface – has become one of the most exciting creative canvases in modern marketing.

From Coca-Cola and Hershey’s to Toblerone and Smirnoff, the world’s most iconic brands are turning packs and labels into brand building moments and ideas people want to keep, share and talk about.

Agenda

How can packaging shape culture and create real impact?

Mondelēz join HP on stage to reveal the thinking behind the Suchard Christmas campaign, a playful twist on a national ritual that turned 7 million chocolate bars into 7 million chances to win the lottery, transforming a familiar festive format into an interactive cultural phenomenon.

Then hear from Hershey’s, where 320,000 wrappers became a canvas for female artists, showing how packaging can move beyond the shelf to become a platform for creativity, representation and meaningful cultural impact – and where creativity is alive not just in the idea, but in its impact on the world.

Penny Thomas - Design Operations Manager MEU, Mondelēz International

What does Pencil-winning packaging really take?

Join Diageo’s Global Head of Design, Jeremy Lindley – fresh from the D&AD Packaging Jury – as he unpacks the ideas, craft and collaboration behind today’s most awarded work, before joining HP for a deep dive into their Pencil-winning Smirnoff campaign, “Every One the Same, Every One Different”, where personalization celebrated diversity by transforming a design system into millions of unique expressions of identity.

Jeremy Lindley - Global Head of Design at Diageo

How do you design for millions, but speak to one?

Join Bulletproof and HP as they explore the rise of personalisation at scale, unpacking Toblerone’s “That’s So You” campaign, which transformed packaging into 180,000 unique reflections of the personality quirks that make us, us. A sharp, insight-led session revealing how creativity now connects one-to-one, and why print is leading the way.

Beth Drummond - Creative Director at Bulletproof

D&AD Festival 2026

D&AD Festival 2026

D&AD Festival 2026

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