Learning Labs | D&AD Festival 2026

The Talk

Learning Labs is D&AD’s hands-on learning programme for brand leaders, creatives and in-house teams looking to strengthen creative impact in a fast-changing industry.

These sessions move beyond inspiration into action, focusing on the skills, systems and behaviours that drive creative excellence, from integrating AI into creative workflows to building the conditions for creativity to thrive inside organisations.
Attend one session, or choose both at a discounted rate.

Sessions

Brand & Creative Lab
Most brands are optimising their way to mediocrity - real growth comes from building the conditions that allow creativity to drive business success. Drawing on the latest research from D&AD and System1, this session reveals the proven behaviours and frameworks that drive commercially impactful work; and shows you how to embed them.
By the end of this 3 hour interactive session you will:
- Uncover the conditions that will transform your brand and business through creativity.
- Hear from CMOs and inhouse leaders at the sharp end of delivering impactful work
- Learn how to build constructive relationships with a broad range of stakeholders; one of the core drivers of creative performance.
AI Accelerator

Ticket information

Further discounts are available for students, charities/non-profits, freelancers, small businesses with under 10 employees and retired people. We have also put aside free tickets for people who have recently been made redundant.

Please email festival@dandad.org for more information.

D&AD Festival 2026

Jury Insights | D&AD Festival 2026

Date: 19–20 May 2026
Location: South Bank location, TBC after booking