Creativity: Dead or Alive?

"Creativity is intrinsic to being human and very much alive. I see some desperation, but also the will to experiment, adapt, re-define and remain curious. We can keep creativity alive by remaining open to new paths in technology, but handling it with conceptual thought and attitude."

"Creativity is more alive than ever, it’s just evolved. It no longer lives in a single medium or moment; it moves fluidly across technology, culture, and human behavior. The best ideas today don’t just capture attention, they create connection."

"Creativity is and will always remain alive as it is embedded in the human spirit. There may have been overproduction in the film and image industry in recent years, but there are also creatives exploring new ideas and ways of telling stories, both in narrative and through the use of new technology."

“Keeping creativity alive and thriving means fostering diversity, inclusion, and being brave in our exploration. It means supporting new talent, welcoming new ideas, and stepping boldly outside our comfort zones.”

"Creativity in advertising and design today is taking many exciting new forms, which to me proves it’s very much alive. It’s emerging through bold new products, memorable experiences, and inspiring platforms that express brand values, resonate culturally, elevate communities, and drive meaningful change."

"Creativity is alive. After 25 years in the industry, I continue to see how illustration connects with diverse audiences, from ad campaigns and commercial packaging to national institutions and global brands. Illustration is everywhere, and it’s all possible thanks to the talented illustrators and the brave art directors who continue to give this art form the stage it deserves."

"Creativity will always live as long as there are problems that need solving and people are brave enough to create change. If necessity is the mother of invention, then we can only reinvent by recognising that need. Only when clients realise that sameness is killing their brands will they recognise the need to reinvest in invention. Our job is to help them realise this now."