
1Wood Pencil
Creative Director & Photographer
Photography Jury 2026

1Wood Pencil
3Shortlist
Freelance
Elaine is an award-winning creative director and photographer. She was born and raised in Hong Kong, has spent time in Australia and the US, which explains her weird hybrid accent. So far in her advertising career, she’s planted a Super Bowl beer ad in people’s dreams; raised money for bushfire victims with a burnt Christmas tree; and made edible finger lickin’ good nail polish. Elaine is an active member in the industry, judging global award shows, giving lectures, and mentoring young creatives. She is currently based in Hong Kong, working as Creative Lead at YouTube APAC. With her obsession in photography and social, she has garnered over 235k+ followers on Instagram, work with various brands, and do public speaking engagements as a photography influencer. When she's not making ads or taking photos, she enjoys travelling and people watching.
Freelance
Elaine is an award-winning creative director and photographer. She was born and raised in Hong Kong, has spent time in Australia and the US, which explains her weird hybrid accent. So far in her advertising career, she’s planted a Super Bowl beer ad in people’s dreams; raised money for bushfire victims with a burnt Christmas tree; and made edible finger lickin’ good nail polish. Elaine is an active member in the industry, judging global award shows, giving lectures, and mentoring young creatives. She is currently based in Hong Kong, working as Creative Lead at YouTube APAC. With her obsession in photography and social, she has garnered over 235k+ followers on Instagram, work with various brands, and do public speaking engagements as a photography influencer. When she's not making ads or taking photos, she enjoys travelling and people watching.
Website
www.elaine.li