Recycle Me
Award: Graphite Pencil
Graphite Pencil / Art Direction / Outdoor / 2025
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Press Campaigns
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Campaigns
Award: Wood Pencil
Wood Pencil / Art Direction / Press
Award: Shortlist
Shortlist / Typography / Press
Whether you do it on your own to make room in your recycling bin, or it’s done with a press at a recycling plant, every Coca-Cola, bottle or can will be crushed as part of the recycling process. Our key message is the same one that has been on the side of every Coca-Cola product for years: RECYCLE ME. It’s a call to action to encourage recycling on a mass scale. The campaign rolled out globally starting with Latin America and North America, including some of the biggest and most famous OOH placements on Earth, printed in several newspapers, social media, and digital video.
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