Cologuard Get Low #2
Award: Shortlist
Shortlist / Pharma / Integrated / 2025
In 2024 Colon Cancer became the 2nd leading cause of cancer in the US. Cologuard asked us to create disruptive content for 45–50-year-old's to show people there is an easier way to screen for colon cancer. We tapped a breakthrough voice - Lil Jon. A WTF-inducing collab with the king of crunk. We tapped him to get people out of the club and onto their ass. More specifically, onto a toilet seat. We found inspiration from his 2002 hit “Get Low”, rewriting every word to create “Get Low #2.” He served as a trojan horse for our scary, urgent message that no one really wanted to hear.
