The Snowball

Alcohol misuse claims 3 million lives globally each year. In colder months, misuse intensifies. To highlight the risk, we launched an alcohol awareness campaign with a film: The Snowball. It portrays a man whose drinking habit snowballs out of control, consuming all he values. Our soundtrack, “Everything I Have is Yours” by Grammy Hall of Famer Billie Holiday, amplifies the narrative. Holiday’s death from cirrhosis makes the song choice profoundly poignant.