Rockseeds
Rockseeds
We've developed a method to convert seabed stones into "seeds" for cultivating kelp trees, bypassing their vulnerable early growth phase. Young kelp plants are so vulnerable they can’t start growing amid rising ocean temperatures until they reach a height of 12 centimeters. Our technique involves carving spaces in ocean rocks for kelp to securely develop in a protected environment before being strong enough to endure the ocean's conditions. This innovation has transformed thousands of rocks into nurturing homes for kelp, revitalizing ocean ecosystems.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Change, An FCB Alliance
- Advertising Agency
- Change, An FCB Alliance
- Production Company
- The Cabs
- Client
- 1 OCEAN
- TBS

