Brooklyn Brewery: Brewing for Impact

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Brooklyn Brewery: Brewing for Impact

Brewing for Impact is a global initiative disrupting the beer industry by introducing fonio, an ancient, climate-resilient West African grain, into brewing. Led by Brooklyn Brewery, it challenged industry leaders – including Guinness and Carlsberg – to brew with fonio, driving innovation, sustainability, and supply chain transformation. By shifting grain sourcing and proving fonio’s commercial potential, it sparked a global movement. Through collaborations, trade events, and media, it proved beer can drive change: reshaping supply chains, challenging brewing norms, and engaging new consumers.


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Details

Credits

  • Entrant Company
    • Richmond & Towers Communications
  • Brand
    • Carlsberg
  • Design Agency
    • Improper
    • Brooklyn Brewery
  • Production Company
    • Improper
  • Client
    • Brooklyn Brewery
    • Carlsberg