Brooklyn Brewery: Brewing for Impact
Brooklyn Brewery: Brewing for Impact
Brewing for Impact is a global initiative disrupting the beer industry by introducing fonio, an ancient, climate-resilient West African grain, into brewing. Led by Brooklyn Brewery, it challenged industry leaders – including Guinness and Carlsberg – to brew with fonio, driving innovation, sustainability, and supply chain transformation. By shifting grain sourcing and proving fonio’s commercial potential, it sparked a global movement. Through collaborations, trade events, and media, it proved beer can drive change: reshaping supply chains, challenging brewing norms, and engaging new consumers.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Richmond & Towers Communications
- Brand
- Carlsberg
- Design Agency
- Improper
- Brooklyn Brewery
- Production Company
- Improper
- Client
- Brooklyn Brewery
- Carlsberg


