The Inaccessible Font

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The Inaccessible Font

For those living with a disability, stairs can present a serious challenge. But still, many can’t understand the significance that a step can hold. So, we created The Inaccessible Font, a font meant to slow you down and generate a feeling of frustration while creating a challenging experience for readers. We used this font to write a physical letter that we sent to Toronto businesses with single-step entries. Since the letter was hard to read, a QR code directed them to a website where they could remove the barrier and read the letter in a normal font to ensure they got our message.


D&AD pencils


Details

Credits

  • Entrant Company
    • Mekanism Canada
  • Brand
    • StopGap Foundation
  • Advertising Agency
    • Mekanism Canada
  • Design Agency
    • Mekanism Canada
  • Production Company
    • Mekanism Canada
  • Client
    • StopGap Foundation

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